“How Much Do I Need To Pay for Web Development?” If you were to type this or something similar on Google you are likely to come across answers on Q& A sites such as Quora. These answers and suggestions can put web development costs between $500 and $15,000. You aren’t likely to get a definitive answer to your question.
The problem being there isn’t a benchmark that can be applied to quote definitive web design prices.
It is similar to asking about the price of a car. It can start from $12,000+ and go all the way up to a million plus dollars!
So is there some kind of formula that can be used to get a rational picture on website development costs? There is and to state the fact web design cost depends on the number of factors – the type of website, number of pages, digital marketing strategies, eCommerce integration, and the list goes on. Add to this the number of things that you can bring to the table – content, images, domain name, hosting space etc. and what you finally pay your web development partner shall vary depending on all these factors. Let us discuss four factors that come to your aid when you wish to know website design pricing.
# Define Your Needs
The better you define your needs, it is more likely you are going to going to get near accurate website development pricing.
How would you want the website to appear?
How should it function?
What are your future plans?
‘Defining needs’ can sound a lot easier than it actually is and if you get in touch with a professional agency they would always stress on knowing what you are looking for. Here are some of the questions you must have answers to –
- Do you need a simple run-of-the-mill website or do you want advanced functionality?
It goes without saying that the more complex your website gets higher are website development costs. It isn’t to suggest that a run-of-the-mill isn’t going to offer you the benefits you are looking for. If such a site suffices your needs, you must opt for such a site without any hesitation.
- Do you need a custom design or happy using a template used by dozens of others?
This is perhaps the biggest contributing factor towards the cost of a website. If you need one to be custom designed for your business be prepared to loosen your purse. The benefit offers over a readily available template is countless. Even with templates, you can either choose between free and premium ones.
- What are your design needs?
If the designer has to come up with a new logo or graphics for your website you will have to pay for those efforts. The same goes for copyrighted photographs as well. If you need such things designed from scratch web design prices obviously go up.
- Are you looking for e-commerce functionality?
Today most businesses love selling from their website and hence e-commerce functionality is becoming commonplace. If you are looking to get this functionality on your website you will need to pay more and before that find an agency that has experience with eCommerce development.
- Any other functionality requirement?
You also need to clearly talk about other functionality you are looking for in your website such as a photo-gallery, video streaming feature, animations.
- Will you provide the content or want it written?
Professional copywriters quote high for writing your website copy. But they can hook your target customers with their captivating style of writing. If you can do that by yourself you can save quite a bit on your final bill.
The success of your project would solely rest on how well you define your needs to your service provider. If you err while doing this you may end up with a website that doesn’t fulfill your needs or look too primitive to help you stand ahead of the competition. Defining needs don’t only help you get a clear idea of website development costs but also lets you choose the right team for your project.
# DIY versus Freelancer versus Agency
It is often said ‘you get what you pay for’ and if are looking to get a professionally designed website under $1,000, you aren’t likely to find one. A seasoned developer or an agency won’t offer you a website with dozen odd pages and tons of functionality at that price. You will have to cut corners and settle for something well below your expectations in such a budget. If you don’t have a dig deep in your pocket, you may either need to adopt a DIY approach or work with a developer. Here are some things you must know about each of these options.
- DIY – There are several website builder tools that let you create your website within a small budget. They aren’t free as many people assume and you will have to pay as you go. These website builders let you drag and drop different elements in your design without having to know anything about coding. Sounds good, right? But bear in mind they offer you the same taste as instant noodles! Websites made using these website builders almost look the same and you don’t have much choice with functionality.
- Freelancer– Working with a freelancer may sound great and promise to bring down web design prices. In fact, freelancers have created a niche market for themselves and work with several SMBs who look for quality websites at lower costs than what is charged by the top agencies. But there is always the risk that you may end up hiring the wrong person and he/she may just go off the radar when you need them for support or update. So measure your steps carefully when hiring a freelancer as trying to save a few dollars can cost you more in the long run.
- Agency–Without a doubt, they are on the top of the table when pricing is concerned. But you get many benefits when working with an agency. They have specialist designers, coders, and marketers. Good agencies specialize in multiple technologies and they also offer you great services post development. But even when you choose an agency you should be careful enough to make the right choices as there are thousands of them in Australia and not all are built alike.
# Digital Marketing
Does that agency or freelancer you decided to choose also offer digital marketing services. You may get bemused as of why we are talking about this when this piece solely concerns web development cost. We live in a time when web development can no longer be separated from digital marketing. A good website is no longer enough if it isn’t discoverable on the search engines and social media platforms. And you can’t get a true sense of web development cost if you don’t factor in digital marketing. Websites built using site builders aren’t always the best when it comes to digital marketing. Similarly, freelancer you hire for web development may not have any experience in digital marketing and you may be forced to hire someone else for the project.
To wrap up, web development costs are a function of several factors and if you are accurate in defining your needs. A professional web development agency can offer you many benefits even though it may charge you a little more upfront.