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5 Reasons Every Business Should Have A Professional Website

By | Business | No Comments

5-Reasons-Every-Business-Should-Have-A-Professional-WebsiteWebsites have pretty much become a standard for any company, regardless of the industry it serves or the target market. However, a lot of entrepreneurs still don’t see the need for owning one.

Here, we’ll break things down as much as humanly possible and provide reasons why your business should have a website.

To be honest this right here is reason enough for you to go on and invest in a website. At the end of the day, you’ll find that people do expect it.

Put yourself in the shoes of your customer. Would you really trust a business when you can’t even find its website?

Definitely not. It goes the same way around.

1) It gets you some social proof

These days, a lot of people check out online reviews before they make decisions as regards whether to purchase a good or service or not. While there are many review platforms these days, you can use a website with customer testimonials to take care of all the troubles and impress your customers immediately.

2) You get to control the narrative

While you can’t always control what people say about you online, you can pretty much use a business website to influence the public perception of you as well. With a company blog, you can get your message out there and interact with people, thus improving your reach over them and shaping what they think about you

3) Getting a website is also pretty stress free

When you use a professional website building service, you will find that getting your site up and running will only take days. Companies that specialize in this have been able to improve their service offering so much that this is quite literally a breeze. Thanks to website builders, you can get to reach thousands of potential clients without necessarily having to send so much money.

4)You’re always open for business

You never know when someone might need a product or service that you offer. So, when you have a business website, you can pretty much render your services or make sales at any point in time. Regardless of the industry you serve or the people whose needs you’re looking to meet, there is a huge chance that your competitors now have websites as well. You can’t surely be left behind, can you?

5) Improve your visibility

While asking friends is still popular, a lot of people just go on search results whenever they want to make a purchase of some sorts. When you get a website ad perform some proper optimization, you can increase your chances of getting seen on search engines and making sales.

The process starts with a website, though.

Just show what you’ve got

Of course, there is always the need to showcase the goods and services that you have with you. This is what a website will do for you.

How to Provide Feedback to Customer Support Without Burning Bridges

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Customer support is the backbone of every organization. It is the only functional area in the company that is in regular touch with customers, besides sales. While the salespeople aim to woo these customers with their sales pitches, customer support executives need to retain them by solving their problems and gaining their trust.

Without solid customer support, the chances of retaining long-term loyal customers are next to zero. But what if your customer support executives are lacking in their performance? What if they are not able to resolve service tickets and help your customers?

Importance Of Giving Feedback To Customer Support

Bad customer service can leave your customers agitated, thereby hurting your brand reputation and revenues in the long run. Therefore, it’s crucial to ensure that all members of your support team are performing great both individually and as a team.

This can be achieved by regular performance monitoring and providing consistent feedback to customer support.

Though, it is easier said than done because chances are that your feedback might have a negative impact on the performance of your support team. It is vital that you learn the methods of providing constructive criticism to your employees so that they are motivated to improve.

Let’s discuss some of the ways in which you can provide feedback to customer support without burning bridges:

 

How To Provide Constructive Feedback To Customer Service Staff?

Choose The Right Medium For Communication

This is one of the most basic yet critical factors to consider before jumping on with your feedback. You need to identify the right channel for communicating your ideas to the person that needs to improve.

In most cases, it is recommended to have a face-to-face meeting with that employee. Personal communication provides a touch of humaneness which cushions any potential bitter points of the feedback. Besides, you can observe the reactions of your employees and gauge how they are taking your feedback.

Emails are also good for feedback, but you need to be wary of the language that you use, as your right intention might not be conveyed otherwise. Phone calls are great when it is not possible to meet, but avoid text messages at all costs.

Keep It Professional

While interacting with your employees, you need to speak on behalf of the organization. It is imperative that you don’t make any personal comments as that might sour your relations with your team.

It is also a good practice to provide feedback on the situation and not on the person themselves. For example, suppose a live chat support executive is not using the templates that you have provided them as per your live chat software guidelines and that is affecting the quality of customer service.

You can provide feedback in two different ways:

  1. “John, you are not following the guidelines that I have provided. You lost 3 customers because of that. Please start using the templates.”
  2. “John, here is a chat that you had with a customer. Instead of replying this over here, do you think it would have been better if you used this template as per the guidelines that are present in the customer service manual?”

Be As Specific As You Can

The worst feedback that anyone can provide is one that doesn’t address the problem directly. You can avoid vague and generic statements by becoming more data-oriented and objective in your approach wherever possible.

For instance, let’s say you have noticed that one of your executives is late in helping customers through live chat software which is affecting customer service levels. One way of providing feedback might be, “Joan, you are responding late to customers. Make sure you improve your response time”. It is vague and Joan might not be able to understand how grave the situation is.

It would be better if you show her data from your live chat software dashboard that clearly shows that her chat response time is 8% lesser than other executives.

Be Supportive And Open For Help

Providing timely feedback is imperative, but the real difference comes in when you also suggest methods to improve and offer help for the same. You need to make sure that the intent of your feedback is not to tighten a leash on your employees, but it is to create a constructive environment of learning as a team.

It is a great practice to listen to their side of the story and try to understand their perspective too. No one can take your feedback negatively if you lend your ear and offer support to facilitate improvements.

Besides, listening to multiple perspectives empowers you to further improve your guidelines and make them more employee-friendly and customer-friendly.

Constructive Criticism

Use The Sandwich Method Of Constructive Criticism

The sandwich method is the cornerstone of any constructive feedback. As the name suggests, you need to put in the criticism or feedback between layers of praise or positive statements.

Start by telling them about the good things that they did, then suggest them the improvements that they should pursue to get even better, and then wrap up with a summary on a positive note.

Except for truly disastrous cases, you can always find something or the other that a particular team member is doing. You need to praise their efforts where they deserve.

Here’s an example:

“Joan, I liked how you maintained a professional tone throughout the chat with this customer even when they became slightly rude and were able to solve their problem. If you work a bit more on the structuring of your sentences, you would be able to resolve such problems even faster. You could use more templates in your chat. If you need any help, I can demonstrate their use to you.”

Conclusion

Customer service support is the interface between you and your customers. It is vital that you provide constructive feedback to your support team to nourish them and excel at what they do. What are some of the tips that you use within your team?

12 Extensive WordPress Plugins That Every Business Website Needs

By | Business, Development | No Comments

Wordpress plugins

WordPress is one of the best website development platforms. Being open source, this Content Management System powers one in four websites that are live and has a sizable 60% of the market share among Content Management Systems. It is preferred by most web developers thanks to its simplicity, ease of control, easy deployment, regular updates, SEO friendliness, and extensive plugin support.

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How to Do SEO for Your Local Business?

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SEO for local businessIf you have a local business, then you should understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand. Through organic search engine results, the quantity and quality of the traffic can be increased to your website. And this practice of increasing traffic is termed as SEO (Search Engine Optimization). You can carry out local business with SEO by using the location of the business in the keyword, Meta tags and body text. For such a purpose, one has to take advantage of Yahoo Local and Google Places and by creating backlinks with our location as anchor text. For generating traffic, one should include local search engine like Yahoo, Google or Bing, etc. Read More

Build Your Website with Professional Web Design Experts

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web design services

Every business is started with the intent of scaling new heights, capturing the lion’s share in the market and being the go-to brand everyone can depend upon. Today, globalization has brought in fierce competition and having a social presence is important for every business. It must start with your website and then progress to social media platforms and being then being visible to the right people on the right platforms. Read More

Top 7 Web Design Trends For Start Up

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web design trends

Web designing is one of the services that is most sought after today given that every business must have an online presence! With the growth in technology, the advancement in the field of web designing has also been great and every year, there are many trends that emerge and become popular. In today world of digitalization it’s very important for any content on the web page to look attractive, appealing and informative all at the same time.

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Role of Website Design in Business Growth

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Websites in simple words is a collection of web pages that are under one single domain name. One can easily compare a website with a book. On the online medium, a website is like a small book on the company and its services. People are always on the internet today. Therefore, websites and other online platforms have taken over books, newspaper or other forms of media. Read More

10 Ways to Create Custom Web Design for Small Business

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A website nowadays is considered as one of the most important faces of any business or institution.  If you need traffic, if you need people to know what you are, who you are and what you do, there is your website which does this all. People might spend time or resources doing passive publicity, creating social media pages and or running campaigns. But until the time you have an actual dedicated website, all these methods seem to be much of a futile exercise. Read More