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17 Budget-Friendly Ways To Market Your Small Business

17 Budget-Friendly Ways To Market Your Small Business

You may not have numerous amount to spend on marketing in the early stages of your business, but it does not mean that there aren’t effective ways to market your small business out there. There are many budget-friendly ideas to market your brand —you just need to know where to look.
In this article, we are going to share the different methods to promote your business online without costing you a dime:

1. Embrace social media.

Social media channels have now become a necessary time investment for every online business. It is a tool to gain exposure by putting on ads and building up your business connections—both at the personal and company level.

2. Get listed in three big local listing services.

Registering with Google Places allows your business to be found more easily on Google searches and it shows up on Google Maps. Google My Business, Yahoo! Local and Microsoft’s Bing are certainly worth for you to sign up for.

3. A blog is a must.

A blog helps you and your business to connect with your consumers more directly. You can frequently write about the services you offer, what’s new you are doing, or and other engaging stuff you have out there. But remember to keep your stream updated. A dormant, abandoned blog is worth nothing.

4. SEO Content on your company website.

Search engine optimization shouldn’t be underrated when it comes to standing out in the world of internet. If you are not aware of the SEOs then you should surely Google it down right away or pick up a book to make sure your site is primed for performance on search engines.

5. Use of multimedia on YouTube and Flickr.

YouTube renders a free way to spread your creative promotional videos, but you must remember that a simple ad will not work. To grab the attention of your audience your content must be relevant to your business. A Flickr profile can also benefit by providing you with a place to compile all the photos for your business and allows you to link back to your website.

6. Contributing to a relevant online community.

Every niche has communities online where you should get involved in. But just signing up for a forum and posting every once in a while about your business isn’t going to benefit your business at all. Actively participation and in this process building a rapport with the community, while keeping your business out of it is a must. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

7. Press releases.

Press releases are a powerful media tool which can help generate publicity, and having free distribution of them is a bonus. Don’t you hesitate to shoot off a press release when your business does something newsworthy—maybe your potential clientele will pick up on it. There are dozens of websites out there that you can use for your press releases.

8. Optimize your metadata.

Your habit of writing an SEO title and meta description for every content you publish on your website will be advantageous for your business. This is the information will be displayed in the search engine results pages when someone searches for relevant information related to your business or services that you provide.

9. Inviting Guest posts.

For creating content for your website, be sure to welcome guest bloggers. This is one of the marketing strategies that can be used to gain the interest of your audience.
It’s a great way of ramping up brand exposure, but also securing links back to your website.

10. Engage with social influencers.

Influencer marketing is a huge industry. If you can find an influencer who consents to share your product/ service online on their social media channels. It’s going to be extremely effective.
You can reach out to micro-influencers with high engagement rates and often are willing to post something in return for a free product or trial.

11. Customers testimonials.

To create a trustworthy image be sure to generate as many testimonials and positive reviews as possible.
Ask your customers as they don’t very often give them naturally. Just a gentle prompt will do the trick.

12. Run social media giveaways.

Social media giveaways is a sure-shot way of increasing engagement and generating new followers. Not only can it be a nice way of saying thank you to existing loyal customers and fans, but it’s also a handy way of reaching potential new customers.
But it’s not entirely cost-free however, it is in your hands as to how much budget you want to put in it. Just be sure to follow all the best practices of running a giveaway.

13. Create an Instagram.

Instagram is a visual platform and a popular contender among social media platforms. It has an ever-increasing user base.
If your business would benefit from a visual presence, then make sure you are dedicating time to building a strong Instagram account.

14. Review Google AdWords.

Google AdWords is not free but if you are already running a PPC campaign then it’s worth taking some time to review your strategy. Rewriting some of the ads and improving your quality score to generate better results will help.
Sparing a little time reviewing your campaign could save you lots of money. Plus, if you are a charity you can apply for a Google Grant of up to £10,000 to spend on AdWords!

15. Network building on LinkedIn.

For every B2B company, a strong presence on LinkedIn is needed. It’s also a great place for building your network. Engage with relevant people and offer them genuine insight.

16. Email marketing.

You can start this by setting up a free account and distributing your business-related emails.
Avoid being overly promotional and always offer something genuinely useful to your receivers. Keeping the emails regular and not bombarding your future customers will be good for your business, otherwise, people will hit unsubscribe quicker than you can say ‘digital marketing’.

17. Google Analytics.

At last, make sure that you have Google Analytics linked up to your website. It’s a treasure trove of handy data.
Identify the pain points, discover the most popular pages and see how people interact with your site. With this information, you can make considered and informed changes and improvements to your website.

Some add-ons to market your business are:

  • Plan a local business workshop.
  • Rent a booth at a trade show.
  • Include a clear and enticing call to action on every direct mail piece.
  • Comment on a blog post.
  • Track your online reputation.
  • Start a contest.
  • Make a referral.
  • Create a coupon.
  • Ask for referrals.
  • Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.
  • Donate branded prizes for local fundraisers.
  • Create a “frequent buyer” rewards program.
  • Send past customers free samples and other incentives to regain their business.

So there you have it. There’s enough information here about various ways to market your small business and to keep you occupied for quite some time. Good luck with these brand new marketing ideas and get started on creating or fine-tuning your marketing plan.  Learn more about our guided marketing and advertising solutions here.

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