Facebook is still among the world’s largest social media platforms. So much more, Facebook Marketing can put your business in front of your audience where you did have a little hope of reaching otherwise.
Let’s have a look what the stats say:
So the chances are, your target audience is just right here. Therefore, here are the top five reasons why you should still be advertising on Facebook:
1) Do you have shortage of time? No worries, Facebook is at your rescue.
Indeed, marketing on Facebook is still the most active and fastest way to reach a large chunk of people in a short period.
Although Facebook altered its algorithm change last year, there are still 80 million business pages, which a lot of competition. But you shouldn’t be disheartened because Facebook ads are still popping up in the right people’s feeds. And for the extra benefit you can even reach a wider audience by paying for Facebook ads which will help you to further target these ads to the right people. If your budget has the room, the spend is worth it.
2) You have access to an unlimited database of information.
Almost 25 percent of Facebook users remarked that most of their posts were made public. This leaves a wide door open for you to gain knowledge about your target audience as to what products they like and purchase or the language they are using to discuss these products. You can dedicate this information by targeting ads efficiently and can use this information to create your marketing strategy and content to catch their eye and interest.
3) You can target your ads based on your needs.
It’s known to everyone that Facebook has a large pool of data on its users which only adds to your advantage. Targeting your ads accurately will ensure that the people who are most interested in your product or service will see your ad. You can design advertisements for the people who follow your competition as to make them aware of your presence in the market.
Sometimes, some people do match the demographics of your audience but who have not yet found you. For this Facebook ads are a good source to put yourself in the limelight. And more than just targeting people who don’t yet have knowledge of your existence, you can target your ad to your current customers and followers, informing them about new products or special sales they may be interested in. Other platforms are surely growing, but Facebook remains one of the best ways to spread the word.
4) Chances to grab the attention of your target audience are high.
As compared to the Instagram users, Facebook’s demographics are much wide, having more grown-ups on the platform making it ideal social media to target the audience. And even if your target is a younger audience, almost 83 percent of teenage children are friends with adults on Facebook. This means that any time these parents post or share about you or your business/ products, their children may come across it. And, don’t forget, parents purchase things for their children, so targeting some of your ads at them really won’t hurt.
5) Getting in touch made easier with Facebook.
Facebook has made it easier for your potential buyers to ask a question or leave a comment or send a quick message to your page regarding your product or service. But be sure to respond to messages as fast as possible because your overall response time is posted on your page and it will show how serious you are about your customers. The faster the response, the quicker the decision-making process.
What’s concluded is Facebook is all about speed. It does not restrict any images/video or have character limits. Approximately 4 billion posts are shared every minute, giving your ads and content a more prominent chance of being shared and going viral as compared to other social networks.
Other networks rise quickly and fall instantly, but Facebook has the power to stick around and become everyone’s favourite. It will remain a dominant driving force in building relationships between businesses and their customers.
It might look easy but it’s not a piece of cake when you start doing it. Well, don’t be bothered, we are here to help you out in this time of distress by with strategizing your Facebook Marketing. Do contact us for more information.
And Yeah! We have another blog on choosing the right social media channels for your business for your ease. Have a good read.
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