Ever since Google came up with its Penguin update in 2012 it has given nightmares to business owners and online marketers. With its aim to refine search experience Google turned standard SEO techniques upside down. Strategies that had for long paid dividends to websites overnight turned into their nemesis. Every major Penguin update ushers in trouble for some sites which witness a massive drop in their traffic. In this write-up, we shall discuss five simple tips that can arrest a drop in traffic and help you recover from this problem.
The entire idea about this algorithmic update is to offer more value to the users. And it comes from the quality of the content posted on your site. You need to make sure it is unique, well-researched and offers something more than the ordinary. Prevent your content from becoming outdated and post fresh content on the high traffic pages of your website including the home page every few months. This will update your XML file and keep you in the ‘good books’ of Google.
Since the early days of Search Engine Optimization, marketers have used keywords to drive in traffic. Some have gone overboard and use them with rather cunning motives resulting in poor search experience for the users. Penguin update has severely penalized such websites. As a thumb rule, you should keep the keyword density to a maximum of 2% and not continually use the same keywords in H1 and H2 headings. You should be careful and avoid stuffing them on landing pages. Instead of using the same keywords repeatedly use Latent Semantic Indexing (LSI) Keywords. For example in place of ‘car rental’ repeatedly you can use ‘car hire’, ‘rent a car’ etc.
Like keywords backlinks were the cash cow in the SEO industry but Penguin update has set the bar straight – it’s quality over quantity. If you are in ‘bad company’ you are in the ‘bad books’ of Google. To overcome the drop in traffic it is important for you to revisit your link profile and measure their quality. There are a number of online tools that help you check the Trust and Citation Rank to judge the quality of your backlinks. When you come across backlinks from sites that are low on Trust and Citation Ranks you have pinned down on the problem. Remove such backlinks also keep moderating the comment section of your blogs to remove all spammy comments that come with links.
Google is obsessed with removing duplicate listings from local search and this can deliver a killer blow even if you have done no wrong. If two service providers use the same physical address chances are one may be removed from search listings. To overcome this problem make sure your business description, address, contact numbers are unique to avoid any confusion. Pin down your address to the last floor, the suite no etc. to make it unique. List your business information in as many local directories as possible and encourage your customers to write reviews on Google listings.
Does your website have social sharing buttons on every page? If not you are likely to be penalized by Google and the best way to overcome this is by integrating social sharing button on your website and let users share your content within their network. Google’s logic behind ranking sites with social integration high on result pages is simple – if the sites are being shared socially and have got their users engaged, they would surely be of high value to new users.
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We had TX Digital redesign our website and we absolutely loved working with them. The designers were not only quick and efficient but provided us with a design we loved and catered to every small change we had. Kevin the owner called to introduce himself and make sure everything was going great, even though he wasn't directly working on the project, so great team and even better customer service. A huge thanks and would highly recommend to anyone needing the same service.
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We were referred to TX Digital from colleagues of ours in Melbourne. Not only have we been amazed at the depth of understanding on many different business models (SEO, AdWords and Website Maintenance), we found ourselves working with a team of friendly professionals
TX Digital is definitely a pleasure to work with and they maintain the highest level of transparency and professionalism of any SEO company I've ever dealt with. They are instrumental in helping us to dominate Google Listing on the first page. They clearly stand out as one of the best and they deliver on their promises.
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We contacted TX Digital as we needed our website to be more responsive and a few changes made to it also. We were a little bit apprehensive at first using someone we did not know, but we found we were pleasantly surprised by our experience with TX Digital.TX Digital went above and beyond for us with the whole process, no job was too big or small, they did not stop until we were 100% happy with everything. They even made suggestions to us that we did not see ourselves.Their communication was great and they were just lovely people to deal with. We will definitely be using them again for future work.
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