Is your SEO campaign not delivering intended results? Do you wonder why your competitor’s website ranks top on the Search Engine Results Pages? You may find your answer in stats that give you a sense of the latest trends in the market and also what you must focus on to stay ahead of the competition. Here we have compiled 15 SEO marketing stats from 2018 and also take a look at what these stats mean to your campaign.
Stat #1– More than 90% (93% to be precise) online experiences start at the search engine
What It Means for You–You can’t ignore Search Engine Optimization or in other words, you are turning your back on more than 90% potential traffic by not optimizing your website.
Stat #2– 75% users never visit the second page of search results
What It Means for You–You hardly visit the second page and so do others. If you want to draw leverage from the search engines you need to rank on the first page.
Stat #3– First four links account for 96% of all clicks
What It Means for You–Your SEO goal should be to rank among the top 4 results for targeted keywords and key phrases as this is where bulks of opportunities exist.
Stat #4– Voice searches account for 10% of all searches
What It Means for You–You need to focus on long-tail keywords such as questions – Why, How, What etc. as they are used in voice searches.
Stat #5– Google holds 77.43% market share among search engines
What It Means for You–Your SEO strategy should be focussed on Google at the same time you shouldn’t ignore the 1 out of 4 users who use the likes of Bing, Yahoo, and AOL
Stat #6– 72% local searches result in store visit within 24 hours
What It Means for You–If you are in the retail business, run a restaurant or a floral store you need to focus on local SEO marketing to increase your sales.
Stat #7 – Updating old posts/blogs increase traffic by 110%
What It Means for You–Refine content on your old posts by adding more relevant content and fresh images as this will improve your traffic.
Stat #8 – 70% users tend to ignore paid ads
What It Means for You–You need to target organic traffic and can’t solely rely on paid search marketing for your needs.
Stat #9 – SEO offers 10 times the success of Outbound Marketing
What It Means for You–SEO enjoys 15% success rate compared to 1.5% of outbound strategies such as Email marketing and cold calling. You need to focus on SEO for your growth.
Stat #10 – For 61% customers Internet is the primary research tool before buying products
What It Means for You–You need to run a successful Online Marketing campaign to target them and increase the sale of your products.
Stat #11 – 72% marketers see content as the biggest driving force in SEO
What It Means for You–Your content needs to be unique, it must be informative and add value to a user’s experience.
Stat #12 – First rank websites On SERP have nearly 2000 word content
What It Means for You–Long-form content is the way to go when it comes to search engine optimization. Lack of content can restrict your website’s growth on SERP.
Stat #13 – Offline sales are boosted by 78% with strong online presence
What It Means for You–Irrespective of the business you are in you need to increase your online visibility as it improves your odds.
Stat #14 – 47% customers browse website before talking to company’s salesperson
What It Means for You–Your web presence and visibility on the search engine is more important than you think. Your website should arouse the right kind of interest in your potential customers.
Stat #15 – Mobile friendly site increases sales by over 60%
What It Means for You–If your site isn’t mobile friendly you are turning your back on a large chunk of your potential customers. And every year the percentage of mobile traffic is going high so you should opt for responsive design.
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Amazing work was done by this team. They worked tirelessly and did not stop until I was 100% satisfied. They went back and forth with me on any issue or question and did a remarkable job. I have used them twice now for two very different websites and both have turned out great. I will 100% continue working with them and cannot recommend them highly enough. Very easy to deal and prompt to respond. Great job, great team!
We had TX Digital redesign our website and we absolutely loved working with them. The designers were not only quick and efficient but provided us with a design we loved and catered to every small change we had. Kevin the owner called to introduce himself and make sure everything was going great, even though he wasn't directly working on the project, so great team and even better customer service. A huge thanks and would highly recommend to anyone needing the same service.
5 Stars for the following reasons: The excellent website they provided for my new business 'Declutter Organise Downsize', the special care, time & attention they gave me, as I was a novice to website development, their patience & after sales service (especially Alok), their polite & courteous manner, their great price point and attitude towards going the extra mile for the customer, which I appreciated very much. Special thanks also go to Kelvin, for making it all possible & holding things together, when needed. I wish the team all the very best
We were referred to TX Digital from colleagues of ours in Melbourne. Not only have we been amazed at the depth of understanding on many different business models (SEO, AdWords and Website Maintenance), we found ourselves working with a team of friendly professionals
TX Digital is definitely a pleasure to work with and they maintain the highest level of transparency and professionalism of any SEO company I've ever dealt with. They are instrumental in helping us to dominate Google Listing on the first page. They clearly stand out as one of the best and they deliver on their promises.
Excellent work from the TX Digital designing team. I got exactly what I'm looking for. I recommend TX Digital Web Designing services for any websites.
I had been using TX Digital services for a long time. The best part of the service is Time. They do what they commit. I recommend TX Digital for any IT web services.
We contacted TX Digital as we needed our website to be more responsive and a few changes made to it also. We were a little bit apprehensive at first using someone we did not know, but we found we were pleasantly surprised by our experience with TX Digital. TX Digital went above and beyond for us with the whole process, no job was too big or small, they did not stop until we were 100% happy with everything. They even made suggestions to us that we did not see ourselves. Their communication was great and they were just lovely people to deal with. We will definitely be using them again for future work.
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